• Gastriflex Medicine (Student Project)

    Designer: Balázs Kétyi
    Project Type: Student Project
    Location: Budapest, Hungary
    Packaging Contents: Medicine
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing
    School: Budapest Metropolitan University
    Course: Graphic Design MA
    Tutor: Andrea Brittnek

    My goal was to create a unique brand identity for a medicine product line. I had to create the design in a way, that the customer could identify if the product can be bought with or without a prescription. There are two forms of painkillers in this case, tablets and granulates. The visual appearance of the three painkillers (Stomach, Spine, Head - Tooth) had to be unique, to help the customers differentiate them from each other. I used the first character of the pain's spot as the base of the visual identity.

    For example:
    Has fájás (H) - Stomach ache
    Gerinc környéki fájdalmak (G) - Spine Pain
    Fej - és fog fájás (F) - Head- and Toothache
    (The original language of the packaging is Hungarian)

    1 comments → Gastriflex Medicine (Student Project)

    1. I really like the fresh perspective you did on the issue. I will be back soon to check up on new posts! Thank you!

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