Designers: Anton Filonov, Artem Shamoyan
Project Type: Produced, Commercial Work
Location: Rostov-on-Don, Russia
Packaging Contents: Healthy food
Packaging Substrate / Materials: Paper
Printing Process: Offset printing
Hummus is a kind of new product for the Russian food market, although it’s probably one of the most famous and old dishes, which extant to modern times.
For package design we used some impact so the picture appetizing even sophisticated gourmet. We choses food products for the decoration of sandwiches, and it’s clearly show the variety of product flavours.
In total, we have designed 15 types of packaging including 6 types for 300gr package and 9 types for 170gr package. A unique shade was chosen for the design of each product. And for further product presentations we had an artistic photo shoot.
For facilitate of manufacturing, we have developed a special form of packaging that holds the jar with the product and fastened to the bottom clips.