Creative Agency: Noon branding+design
Creative Director: Stelios Pseftogas
Photographer: Thanos Kartsoglou
Project Type: Produced, Commercial Work
Location: Thessaloniki, Greece
Packaging Contents: Wines
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, Foil stamping
Balance (Ισορροπία, Greek ) is a state where change and small modifications are not easily perceivable.
Especially regarding the wine making, balance needs to be achieved from the very beginning of the production, the harvesting of the grapes, and throughout the whole process of wine making. All these balanced forces and characteristics that gather inside the bottle, yield at the time of wine tasting.
The futuristic depiction of the bottle-plane and the palette of the three metallic hot stamping colours defines the type of the wine and routes to a different destination. The embossed details and the floating pearl lines illustrate the clouds and contribute to the creation of a dynamic and elegant label design.