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Marcel's



Creative Agency: Dow Design Ltd
Creative Director Donna McCort
Design Director Kirsty Harvey
Design Team: Kirsty Harvey, Jeannie Burnside
Typography "M" crafted: Luke Lucas
Photography: Shaun Cato
Food styling: Julie Le Clerc
Account Director: Simon Wedde
Account Manager: Mike Statham
Production/Artwork/Retouching: Ben Dean, Carl Dixon, Jamie Pettigrew
Project Type: Produced, Commercial Work
Client: Van Dyck Fien Foods Ltd
Location: New Zealand
Packaging Contents: Baking - Pancakes, crepes, blinis
Packaging Substrate / Materials: Cardboard, plastic, paper
Printing Process: Offset

Who can’t be happy eating pancakes? That was our inspiration to flip Marcel’s from a small regional business that people weren’t noticing, to one on a mission to get more people into great pancakes. Because what’s not to love about a 15 year old family business based under the ice cream cone dome of Mt Taranaki, driven by Marcel, a very fussy engineer from Belgium, whose pancakes are so light and fluffy you can’t believe they weren’t made only a few moments ago. As we said, dripped, flipped and aerated to perfection. None in the bin like when you try to make them yourself. Oh la la, happy day!







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