• María - Brut Nature



    Creative Agency: ASTOR Branding
    Creative Directors: Federico Poscek & Matías Manuel Frade
    Project Type: Produced, Commercial Work
    Client: Codorníu Raventos - Bodega Septima
    Location: Argentina
    Packaging Contents: Champagne
    Packaging Substrate / Materials: Paper
    Printing Process: Offset and Foil stamping

    The summary:
    • Redesign the package of Maria Brut Nature that differ from the rest of the line with greater presence, differentiation and quality.
    • Achieve an upgrade to mark the price difference.
    • Include part of the history and / or process (eg, 1551 and / or traditional method).
    • Reinforce the positioning of a large and innovative brand with a fresh proposal for the market.

    Solution:
    • María is the representation of the simple good life and refined taste, the packaging must portray these concepts.
    • Raise a system of length rich in colors, fonts, shapes and miscellanies that could explain this idea.
    • Do not lose sight of the consumer of the brand and once you can represent the values ​​of a brand with a strong imprint of Europe and tradition.

    Project development:
    • The main thing was to achieve a strong identity that reflects the European and traditional imprint of its original values ​​in a modern market.
    • The typographic combination of Sans, Serifs and Swash (as well as their miscellaneous) were key in generating a strong and versatile identity.
    • A lot of miscellaneous work was done to endow the system with variants and resources that are then exploited in other parts of the system.












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