Designer: Prachi Shah
Project Type: Student Project
School: Mit Institute Of Design
Course: Packaging Design
Location: Pune , India
Packaging Contents: Perfume
Packaging Substrate / Materials: Glass And Paper
Printing Process: Digital Printing
Melange is a perfume packaging done as a part of a college project.
It has been designed for a woman of many hats. The target audience is a young and energetic woman with a multifaceted personality . A woman who has different tastes and likings. She is the one who is focussed, smart and also shifts her aura to that of an elite and classy woman when she feels. She is her own boss and loves freedom and independence. As a result of her complex and complicated nature , the bottle has been given the desired form and look. It has been inspired from the complex structures and shapes found in her environment. The bottle looks feminine but also gives a rough feel due to its sharp edges.
The personality of the woman is very strong but she also possesses some delicate qualities and features. The design of the bottle is thus a combination of smooth curves and sharp edges. Red and Blue have been chosen as the main colours due to the conflicting characteristics of the woman. The fragrance of the perfume is also decided based on these traits. Melange lets you indulge into its charismatic and seductive oceanic fragrance with a blend of oriental and refreshing hints ; a perfect fragrance for all kinds of getaways , maybe a long drive or an evening dinner.
Materials have been chosen wisely so as to have a smooth and easy manufacturing process. The bottle is made of frosted , transluscent and coloured glass with a smooth and glossy finish whereas the spray pump is a standard metal pump fitted onto the bottle.
The bottle being the primary packaging of the perfume , a secondary packaging in the form of a box has been given so as to protect and safeguard the bottle.
Graphics on the bottle have been designed with simplicity and elegance.
The most unique feature of this bottle is the form. The bottle looks different every time its rotated and gives a fresh and new feel each time one uses it. It totally matches the persona of the woman , which is multi-faceted and keeps changing with time.
The secondary packaging is a simple box but opens diagonally as it has a magnetic closure. Hence the opening experience also plays a major role in this packaging design.