• O12 Protein Bar

    Creative Agency: Just Be Nice studio
    Art-director: Igor Kiselev
    Designer: Alina Vengerskaya
    Illustrator: Denis Byvaltsev
    Project manager: Alexandra Petrova
    Project Type: Produced, Commercial Work
    Client: O12 Nutrition
    Location: Moscow, Russia
    Packaging Contents: Protein Bar
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    The project for O12 brand which focuses on healthy, low-calorie, protein and vitamin rich food products. We've designed the package for a new series of protein bars.

    What's Unique?
    The main direction we've taken for the project is to bring the essence of the product to the packaging to focus customer (who might or might not be an athlete) on what's relevant. We’ve played with idea and came up with imagery of the ingredients, sugar free and protein rich labels to the front of the packaging.

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