• Olw Popperi



    Creative Agency: Identity Works
    Project Type: Produced, Commercial Work
    Client: OLW
    Location: Sweden
    Packaging Contents: Snacks
    Packaging Substrate / Materials: Plastic foil
    Printing Process: Rotogravure

    OLW is one of Sweden’s leading snacks brands. They are the makers of Sweden’s most loved crisps and home of ‘Snack Joy’ - Fredagsmys - a core brand belief that snacking should be fun. With the continued growth of ‘healthier’ snacking trends, OLW saw an opportunity to reposition its flagging popcorn range. The challenge was to create packaging design that communicates lighter and healthier snacking without losing the core OLW ‘Snack Joy’ belief. So we created The OLW POPPERI! A miraculous place where humble corn is transformed via a hearty pop, pop, popping. Welcome to healthier, flavour-filled snacking.












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