Creative Agency: Identity Works
Project Type: Produced, Commercial Work
Packaging Contents: Snacks
Packaging Substrate / Materials: Plastic foil
Printing Process: Rotogravure
OLW is one of Sweden’s leading snacks brands. They are the makers of Sweden’s most loved crisps and home of ‘Snack Joy’ - Fredagsmys - a core brand belief that snacking should be fun. With the continued growth of ‘healthier’ snacking trends, OLW saw an opportunity to reposition its flagging popcorn range. The challenge was to create packaging design that communicates lighter and healthier snacking without losing the core OLW ‘Snack Joy’ belief. So we created The OLW POPPERI! A miraculous place where humble corn is transformed via a hearty pop, pop, popping. Welcome to healthier, flavour-filled snacking.