• Ööloom Sleeping Mask - Koala Edition



    Designers: Johan Kallas, Karmen Heinmaa, Mihkel Virkus
    Project Type: Produced, Commercial Work
    Client: ööloom
    Location: Tallinn, Estonia
    Packaging Contents: Sleeping mask
    Packaging Substrate / Materials: cardboard
    Printing Process: Offset printing, glow in dark ink

    Sleep is not about laying still for 8 hours. It’s about the adventures inside the dream world. Our Koala (the sleepiest of the sleepyheads) package showcases this belief by overlapping two illustrations. One depicts the calm day to day goings-on, the other paints a picture of a bizarre fantasy land thought up by a vivid dreamer. The latter only comes to life as a glow in dark effect under the cover of night.

    What's Unique?
    What makes this package special is a magical hidden layer of illustration - one that only comes to life in the dark. Just like the crazy dreams induced by Ööloom sleeping masks!












    1 comments → Ööloom Sleeping Mask - Koala Edition

    1. cool...
      can i ask ? how you did 360 degree view for this work (gif file) i wanna learn... thank you :)

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