Sapfo Extra Virgin Olive Oil

Creative Agency: Chris Trivizas
Creative Director: Chris Trivizas
Text Editor: Sissy Caravia
Paper: Perrakis Papers
Font: Parachute
Print: Kouvelas
Photography: Math Studio
Project Type: Produced, Commercial Work
Client: Papadellis Olive Oil
Location: Athens, Greece
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass, Paper
Printing Process: Screen printing

Papadellis is a family business that specializes in the production and processing of olive oil in Mytilene, since 1980.

Symbol of the logo is the flower of the olive tree, which in a single stroke forms a “sfirida” (a special filter consisting of a round and flat mesh of coarse fibers used in the olive oil press), in order to visualize the integrated services that the business offers, from the harvest up to the production process.

Sapfo® extra virgin olive oil is a unique olive oil, meticulously collected from the mountains and dry areas of Mytilene (Lesvos). The name Sapfo® is inspired by the poetess Sappho, the tenth muse according to Plato, born in Mytilene (Lesvos).

The net is hand-knitted and unique for every bottle. Semantically, it refers to the care and beautifying techniques that women in ancient times used for their hair, accentuating our attention to detail and quality, which also applies to the collection of our olive oil.

The shape of the tag of the bottle was inspired by ancient pottery pieces.

What’s Unique?
The net is hand-knitted and unique for every bottle. Semantically, it refers to the care and beautifying techniques that women in ancient times used for their hair, accentuating our attention to detail and quality, which also applies to the collection of our olive oil.