Creative Agency: Longo Designs
Project Type: Produced, Commercial Work
Client: That's It Bars
Location: United States
Packaging Contents: Nutrition Bars
Packaging Substrate / Materials: Wrapper
Printing Process: Screen Printing
We produced a new line of packaging to introduce That's it new Veggie based bars. These are the first all vegetable nutritional bars, with a unique black bean base that has a rice crispy texture and crunch. The packaging needed to easily communicate the simple ingredients, and clearly show them off with minimal photography. Each design is color coordinated to each specific vegetable ingredient.
These design carry on with the brands simple packaging concept, emphasizing "less is more" when it comes to healthy food ingredient lists. The white space help consumer see the simple hierarchy by standing out in a crowed shelf area.