Creative Agency: Berry Advertising plc
Art Director: Kirubel Abebe
Project Type: Produced, Commercial Work
Client: Tomoca Coffee
Location: Addis Ababa, Ethiopia
Packaging Contents: Different city sites
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
The client wants to produce a drip coffee, which is new for the Ethiopian market. As a birth place of coffee, Ethiopia as a country was too far from the brand innovation and product design trend and the project which we engaged with Tomoca coffee will give a new look and culture by portraying different historical places. Giving a recognition to history is Tomoca's main purpose in business and we supported their vision to Ethiopian history.
New for the competition. The coffee nation doesn't experience a modern coffee roasting and packaging.