Creative Agency: YuJo! Creatividad aplicada
Project Type: Produced, Commercial Work
Location: Guadalajara, Jalisco, México
Packaging Contents: Coffee
Packaging Substrate / Materials: Kraft pack
Printing Process: Serigraphy
Grown at 1,192 meters above sea level, handpicked for maximum ripeness, wet processed and roasted by Filiberto Ruiz and his family, Tonelada® is some of the best coffee produced each year in Coatepec, Veracruz, Mexico.
Batches of 1,000 kilos each are independently produced and sold to ensure the bean´s quality remains unparalleled. Aiming for a product that appeals to both, coffee enthusiast and experienced baristas, Tonelada® is far from its mass produced industrial competitors pointing its roast date and hour in the back.
A food grade-standup-kraft paper bag is manually screen printed overlapping the beans qualities in black handwritten type against bold ivory characters that spell the brands name across the package. Finally, a red stamp indicates the badge that each bag belongs to, giving you a sense of when in Tonelada´s history you become part of this journey to discover everything a coffee brand can become when producers, designers and consumers unite.