Creative Agency: Kingdom & Sparrow
Project Type: Produced, Commercial Work
Packaging Contents: Gin
Tyler-Street is a classic British gin with an exciting citrus twist. We created an award-winning label to illustrate the rich flavour landscape. With abstract shapes in an intense colour palette, the design is a rich celebration of a gin which is the perfect match for tonic and cocktails.
The Tyler-Street logo has a small martini glass made from the Y of ‘TYLER’, showing this brand to be an up-market, refined, established product – able to compete in the gin market offering traditional trusted gin with a contemporary edge. The carefully selected finishing – high-build on the typography and gold foiling – means this polished design reflects the brand with depth and refinement.
The vibrant gin market makes it a challenge to position a gin alongside all the others, so we kept this design fresh and colourful.