• Tyler-Street London Dry Gin

    Creative Agency: Kingdom & Sparrow
    Project Type: Produced, Commercial Work
    Client: Tyler-Street
    Location: UK
    Packaging Contents: Gin

    Tyler-Street is a classic British gin with an exciting citrus twist. We created an award-winning label to illustrate the rich flavour landscape. With abstract shapes in an intense colour palette, the design is a rich celebration of a gin which is the perfect match for tonic and cocktails.

    The Tyler-Street logo has a small martini glass made from the Y of ‘TYLER’, showing this brand to be an up-market, refined, established product – able to compete in the gin market offering traditional trusted gin with a contemporary edge. The carefully selected finishing – high-build on the typography and gold foiling – means this polished design reflects the brand with depth and refinement.

    The vibrant gin market makes it a challenge to position a gin alongside all the others, so we kept this design fresh and colourful.

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