Creative Agency: CenterSpread
Project Type: Produced, Commercial Work
Client: Farah Impex
Packaging Contents: Assorted oils
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
With these packaging labels, we were redefining the prior positioning of the products besides giving them a new look. The products needed to stand out among the clutter of the shelf. The client desired a label which was elegant yet rich, vibrant yet balanced for the Canadian Desi Market (Indo-Pak Expats). This was a challenge for us.
We tackled it by devising the concept of "Going Back to the Roots". Through this concept, we wished to showcase the unique selling proposition of these oils, which was its purity and organic nature, yet at the same time fulfill the brief requirement of a rich and vibrant label. Our concept was depicted by means of plant illustrations and the respective seeds from which these oils are derived. The label begins with a plant illustration on a white background, seamlessly moving towards the red layer which signifies the fruit and the product of these plants. Normally, green is used to signify natural and organic products but we achieved that through the usage of a vibrant and beautiful red color. We broke the overpowering effect of red with the incorporation of the top white layer and golden fonts for the product name, flavor profile, and USP's.Furthermore, we have used the respective seeds of each plant, to reinforce our concept of purity and "deriving from the roots".
Rich and bold fonts have given the label its premium and rich look and feel.
The design has a beautiful flow to it like a symphony. It is a beautiful marriage of richness and boldness but with a subtle balance.