• Zumox Orange Juice (Student Project)

    Designer: Lola Téllez Domínguez
    Project Type: Student Project
    School: Facultad de Bellas Artes de la Universidad de Salamanca
    Course: 4º
    Tutor: Gema López
    Location: Salamanca, Spain
    Packaging Contents: Orange juice
    Packaging Substrate / Materials: tetra brik
    Printing Process: Digital printing

    ZUMOX is a new brand of BIO juices that has hit the market. It is characterized by its traditional and sustainable processing, and the use of raw material from organic farming and 100% natural ingredients.

    They look for an image that stands out in the lineal at the point of sale and reflects the values of the brand.

    To convey the idea of ecological and natural I opted for a packaging format that refers to the shape of an orange. This idea of what looks like an orange is encouraged by the use of a skin texture of this fruit that covers the packaging, and by the label in the form of a leaf where the name of the brand appears. To finish closing these concepts of natural, traditional and lovingly elaborated, I have thought of presenting the juice containers in wooden boxes similar to those used in the collection of oranges.

    What's Unique?
    The association between form and graphic to the concept of natural, ecological, traditional elaboration and with affection.

    2 comments → Zumox Orange Juice (Student Project)

    1. form and function combined

    2. Mockups could be better...idea is good

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