A Tale of Beer

Designer: Nikos Huijgen
Copy Writer: Guyon Essed
Art Director: Vincent Koopmans
Project Type: Produced, Commercial Work
Client: MakerStreet
Location: Amsterdam, Netherlands
Packaging Contents: Beer
Packaging Substrate / Materials: Vinyl
Printing Process: Digital printing

Once upon a time at a design studio called Resoluut, an internal project to create awesome beer labels for MakerStreet fell into our laps in an incredible twist of fate.

A dream project: we were asked to create a series of beer labels with complete creative freedom to make something unique. We were asked to incorporate 6 types of beer into our designs — Weizen, Tripel, Lager, Blond, Dubbel and I.P.A. brewed in the centre of Amsterdam at Brouwerij Troost.

The beers have been produced and labeled and sent out as Christmas gifts to our clients and friends.

What’s Unique?
There is no shortage of characters here at MakerStreet. In order to highlight unique impressions of all 6 agencies through beer labels, we had to investigate deeper into what truly shapes the personality of each agency. Identifying these traits and transforming them into visual forms is what ultimately shaped the outcome of the design.