• Alibi

    Creative Agency: Voskhod Branding
    Art Director: Vladislav Derevyannikh
    Designer: Yana Akhmetshina
    Copywriters: Daria Ovechkina, Anton Rozhin
    Project Type: Produced, Commercial Work
    Client: Alibi Beer
    Location: Ekaterinburg, Russia
    Packaging Contents: Beer
    Packaging Substrate / Materials: Paper, Glass

    Voskhod proudly presents: Alibi Beer.
    Friend reunions with a couple of beers turn into unbelievable stories the morning after. That’s why the friends need an Alibi! A new beer from experienced beer makers and beer drinkers. Please welcome: Upside-Down Lee, Brave Bob, Johnny-Lover

    They were not just drinking lager. They dived into adventures, conquered a monster and hooked up with every beautiful lady around. It was not just a boring home party with porter. It was a high-end party: they discovered new worlds and contacted with aliens. It was not just a “Cheers!” with APA. It was a cheerful head-spinning night! They rode a wild bull and got groupies of their own.

    Alibi. Beer for you - story for the others.

    What's Unique?
    Each label is a unique story about unbelievable adventures of three friends and a dog.

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