Creative Agency: Brandmeisters
Project Type: Produced, Commercial Work
Packaging Contents: Wines
The task was to develop the design concept, the brand design, and the label design.
While developing the design of the Arfan trademark, we found the source of inspiration in ancient myths and legends of Abkhazia, which best convey the history and culture of this country. The final decision was the image of the winged horse Arfan − the hero of the Abkhazian epic literature, inscribed in the letter “A”, forming an ornate, but at the same time powerful and memorable image that will help the consumer to remember the product, and identify it among its many competitors.