• Bedlam Vodka

    Creative Agency: The Republik
    Creative Director: Robert Shaw West
    Art Director/Letterer: Matt Shapiro
    Assistant Designer: Brandon Guthrie
    Copywriter: Neil Hinson
    Project Type: Produced, Commercial Work
    Client: Graybeard Distillery
    Location: Durham, N.C., USA
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass
    Printing Process: Silk screen

    To reach the intended target market, spirit drinkers looking for something new in vodka, especially those who don’t identify with many of the current vodka market brands, Bedlam will cultivate an “outsider” identity. Entirely hand-lettered, the bottle carries extensive messaging, including such mottos as “Vodka need not burn,” “Perfected by our ancestors, seven centuries ago,” “Spirits are our birthright,” and “Forged by noble monks.” The design style is described as somewhere between “rustic” and “punk.” The bottle is silk-screened with a 20% tint of black and cool grey 6.

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