• Beginning Wine (Concept)



    Creative Agency: CreativeByDefinition
    Location: Bucharest, Romania
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass

    "Beginning" concept is based on the human fascination with the amazing natural structure of an egg shell and its meaning, offering live and protection.

    The oil paint illustration adds a funnier note in the visual composition of the label for this white wine packaging. The design uses 3 major color tones: white, black and yellow, bringing a spring aesthetic value to the wine package. The 3 sharp edges of the label, situated in the left upper part of the label are visually creating the idea of a new beginning, a broken shell, a new life that steps into this world.

    “ A good beginning starts with a great wine. ”












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