• Belle Royale Kriek



    Creative Agency: Hired Guns Creative
    Photography: Sean Fenzl
    Printing: Westkey
    Project Type: Produced, Commercial Work
    Client: Driftwood Brewery
    Location: Nanaimo, Canada
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass / vinyl
    Printing Process: Flexo

    For our redesign of Driftwood’s Belle Royale Kriek, a Belgian-style sour fermented with Morello cherries, we decided to refigure the falconer into a narrative scene reminiscent of classical mythology. The poised stillness of Belle’s pose stands in dynamic contrast to her windswept silk and mid-flight falcon.



    What's Unique?
    Accompanying the illustration is a short poem, written in rhyming couplets of iambic hexameter, influenced by English translations of Ovid and Virgil.

    Her Highness fell, under the cherubs’ charm, in love
    With her own royal arborist, but high above
    The reach of hands unregal, there the love did stay,
    Becoming sour to the pit each passing day,
    Until, its potion brewed and drunk, the change occurred –
    The arborist transformed into a royal bird!











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