• Buena Erva-Mate



    Creative Agency: Nordik Negócios Criativos
    Designer: Henrique Bittencourt Almeida
    Project Type: Produced, Commercial Work
    Client: Buena Erva-Mate
    Location: Porto Alegre, Brazil
    Packaging Contents: Yerba Mate
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    The yerba mate market in the southern states of Brazil and in countries like Uruguay and Argentina is very promising. For this project, we were asked to build a whole new business in the field. After market analysis and research on the traditions, customs and languages ​​of the people of Rio Grande do Sul, we defined the brand positioning and its visual language, elements used to create the name "Buena Erva-Mate". After that, we set out to design the brand's visual identity, developing its packaging and other communication materials.












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