Art Director: Jay Liu
Project Type: Produced, Commercial Work
Client: Euro-Kuche Enterprise
Packaging Contents: Insect Repellent Spray
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Offset
BuzzStopper is an insect-repellent that radiates joy and positivity, appealing to the youthful and energetic crowd. The brand’s crayon-treated identity suggests its fun and industrious nature. Taking an irreverent approach, two mascots are conceived for BuzzStopper’s packaging: baby Rhinee and its parent Rhinon.
Reputable for its tough skin, the rhinoceros mascot illustrations communicate the brand’s effectiveness against mosquito and insect bites, appearing on each of its small and large bottles. Visually arresting hues of red and orange attract consumers’ attention, essentially anchoring itself as a product suitable for both children and adults.
Insect-repellent packagings in the market tend to be corporate-looking and generic. For the Singapore-based client, the intent is to integrate illustrations and conceptualise a brand with character and scalability, breaking away from the traditional look.