• Cofler

    Company: Arcor
    Creative Designer: Nahuel Masini
    In house Design Manager: Daniel Loewy
    Chocolate Marketing Grouper: Aquiles Quesada
    Cofler Product Manager: Ezequiel Marquez
    Illustrator: Mora Vieytes
    Typographer: Yani & Guille
    Project Type: Produced, Commercial Work
    Location: Buenos Aires, Argentina
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Flexible packaging
    Printing Process: Rotogravure

    The 2017 Cofler redesign proposes to further strengthen the relationship with our chocolate fans. We offer them an experience that surpasses the limits. We propose them to enter to the adventure, maximizing the experience of chocolate taste, elevate it, idealize it, make it magical.

    Aligning to the xlaim and positioning "recipes experts", the new designs propose a series of imaginary chocolate landscapes, where the ingredients are mixed grandiloquently with the chocolate, maximizing each flavor

    In these chocolate landscapes are nothing more than a representation of this fanaticism, passionate and unmeasured. An interpretation of what a really chocolate fan experiences at that unique and magical moment in which he bites his favorite chocolate tablet.

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