• Confienze Bra (Student Project)

    Designers: Pranjal Bag, Pratichee Acharya, Prishni Prasad
    Location: Pune, India
    Additional Credits: Disha Kulkarni, Radhika
    Project Type: Student Project
    Course: Packaging Design
    School: MIT Institute of Design
    Packaging Contents: Padded bra
    Packaging Material: Cardboard composite

    Packaging of a padded bra for 'Confienze' that can multiply as a storage option, increasing the shelf life of bras. In the conventional way of storing bras, molded cups are folded in half damaging the cups and subsequently reducing the shelf life of the bra. This packaging offers an ideal storage option, in which the cups are folded into one another. It also makes sure that the straps don't get tangled and the hooks don't damage the bra.
    The Unique Points Of The Packaging: This packaging can be used as a storage by hanging one below the other in the wardrobe. It also provides an option to store bra accessories. Lid can be removed and put behind to secure various accessories.

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