• Cré•ar (Student Project)



    Designer: Jacob Rodriguez
    Project Type: Student Project
    School: Maryland Institute College of Art
    Course: Type 2
    Location: Baltimore, USA
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottles
    Printing Process: Screen printing

    A good beer should be, rich and full of flavor, has a crisp and refreshing taste and also create inspiration. Cré · ar is a type of beer for every moment and for a new experience. Cré∙ar is a project aimed to make beer more fun and approachable. I feel as beer carries a certain weight, while liquor is fun and young. Cré∙ar or crear in Spanish, is to create, and when someone drinks there is never the same experience. Whether it is a new place or new people, Cré∙ar is meant to be there along the journey of making memories. Each flavor corresponds to a shape on the bottle, while offering a unique name to what kind of mood they are up to. Screen printed each bottle, to make it feel unique and special.



    What's Unique?
    I screen printed on the bottles, new technique of rolling it on the screen also printed the box.











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