Designer: Jacob Rodriguez
Project Type: Student Project
School: Maryland Institute College of Art
Course: Type 2
Location: Baltimore, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottles
Printing Process: Screen printing
A good beer should be, rich and full of flavor, has a crisp and refreshing taste and also create inspiration. Cré · ar is a type of beer for every moment and for a new experience. Cré∙ar is a project aimed to make beer more fun and approachable. I feel as beer carries a certain weight, while liquor is fun and young. Cré∙ar or crear in Spanish, is to create, and when someone drinks there is never the same experience. Whether it is a new place or new people, Cré∙ar is meant to be there along the journey of making memories. Each flavor corresponds to a shape on the bottle, while offering a unique name to what kind of mood they are up to. Screen printed each bottle, to make it feel unique and special.
I screen printed on the bottles, new technique of rolling it on the screen also printed the box.