Designers: Fardoe Ruitenberg, Lorena Manhães & Martí Gisbert
Project Type: Student Project
Course: Master in Graphic Design
Tutor: Xavi Roca
Location: Barcelona, Spain
Packaging Contents: Wine
Embriaga’t is a wine to get carried away which brings a view to the search of the unexpected in the city of Barcelona, boosting for the ideology of drifting as a change of attitude. Embriaga’t represents the wine as bottled poetry. The conceptual formalization and the design approach project the poem “Get Drunk” by Charles Baudelaire on the bottles, provoking visual and linguistic drift with a typographic composition. A wine of limited production with the purpose of being consumed in authentic restaurants and hotels of the city.
It's not just the graphic result that makes this wine special, it's the ideology behind it. Provocative and changing the idea about how we enjoy our lives in the city. Sometimes we just need to let go...