• Fairway Market Products

    Creative Agency: Nancy Frame
    Project Type: Produced, Commercial Work
    Client: Fairway Market
    Location: United States
    Packaging Contents: Apple juice, coconut flour and milk, organic coconut oil
    Packaging Substrate / Materials: plastic film, paper
    Printing Process: Offset printing

    Fairway is one of the highest grossing food retailers per square foot in the US, with 14 locations serving the NY metro area. The brand is intended to appeal to sophisticated, value conscious urban shoppers. The packaging is an extension of Fairway’s “New Yorker” personality – big, bold, and a little bit rebellious.

    Our design system delivers visual punch on the shelf across categories inferring purity, value and the Fairway exuberant experience, where “taste is first”, shopping is an adventure and eating is a celebration.

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