Designers: Linda Baritski and James Stewart
Project Type: Promo
Packaging Contents: Instant Noodles
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
Packaging, Branding, Logo, Advertising Campaign, Mock-ups 2017
Current packaging design for instant noodles tend to either have dated design, or are trying to have a "high-end" appeal that might put off current instant noodle consumers. Noodles bars also have the same issues. Both the noodle chain design and the in-store product needed to work together seamlessly.
Working with James Stewart, we created the logo, branding, packaging design and advertisement campaign for the brand. With this solution, the aim was to appeal to the mass market but also feel modern and unisex. Fresh colours are used and the simple repetition of graphic elements give it a memorable impression. On shelf the clean packaging helps it to stand out against it's competitors in the market.
The aim was to appeal to the mass market but also feel modern, fresh and unisex.