• Liderfood

    Creative Agency: MORE Studio
    Project Type: Produced, Commercial Work
    Client: Liderfood
    Location: Tbilisi, Georgia
    Packaging Contents: Meat products
    Packaging Substrate / Materials: Paper, flow pack, polythene
    Printing Process: Digital Printing

    Our lives are nothing but a series of moments, and if there is one thing we could all agree on, it is that everyone should be a bit more present, in the moment, and appreciative of those little nuggets of joy we so often fail to notice.

    LIDERFOOD™ is one of the largest meat production companies in Georgia. We were approached with a challenge to create a consistent brand identity and packaging design to fit a range of as many as 60 SKUs. Considering the many rules and limitations of this particular product category, the task seemed like a bit of a head scratcher.

    What we came up with was a minimalistic, yet daring approach based on the universal appreciation of yummy moments in life, and the slogan to go with it: LIDERFOOD™ - for Happy Moments. We decided to keep branding simple, clean and elegant, while holding on to the traditional values that came with the brand and its history.

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