• McCrae's Single Cask Malt Whisky

    Creative Agency: Sevenfive Creative
    Creative Director: Craig Bickett
    Project Type: Produced, Commercial Work
    Client: Hunter Laing & Company
    Location: Glasgow, Scotland
    Packaging Contents: Malt Whisky
    Packaging Substrate / Materials: Paper
    Printing Process: Foil Stamping, Litho Printing

    Working to developed the brand, illustration and packaging style for this limited edition single cask scotch whisky, Sevenfive built the look and feel of the brand from the rich history and heritage of the Clan McCrae.

    The design features one of the clan’s strongholds, the iconic mountain range ‘The Five Sisters of Kintail’, near Loch Duich. As well as being one of the clan’s traditional lands, one of its peaks, Sgurr Fhuaran, lends itself to the clan war cry ‘Sgurr Uaran’.

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