Moow (Concept)

Creative Agency: Chiapa Design
Creative Director: Rodrigo Chiaparini
Creative Assistant: Mariane Silva
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Raw meat
Packaging Substrate / Materials: Cardboard

Moow is a brand of Premium Steaks. Its name come up from de sound that a cow makes.

The predominant use of the black color and the serif font reinforces the premium identity and the contrasting images increases point of sale visibility.