• Moow (Concept)

    Creative Agency: Chiapa Design
    Creative Director: Rodrigo Chiaparini
    Creative Assistant: Mariane Silva
    Project Type: Concept
    Location: São Paulo, Brazil
    Packaging Contents: Raw meat
    Packaging Substrate / Materials: Cardboard

    Moow is a brand of Premium Steaks. Its name come up from de sound that a cow makes.

    The predominant use of the black color and the serif font reinforces the premium identity and the contrasting images increases point of sale visibility.

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