Designer: Surbhi Chauhan
Co-owner: Trideep Das
Project Type: Student Project
School: MIT Institute of Design
Course: Undergraduate Diploma in Product Design
Location: Pune, India
Packaging Contents: MT Blade SV Super-R
Packaging Substrate / Materials: Corrugated Fiberboard
Printing Process: Offset Printing
Riders always want to feel powerful, royal, unique and most importantly, cool. The best way to compliment a good bike is to have the right gear and a good helmet is a great start. The aim of this packaging was to find the problem areas and opportunities to improve the current helmet packaging. After analyzing the existing packaging and current market scenario, we realized that the brand lacked premium packaging. MT Helmets is one of the most trusted helmet brand but its packaging fails to stand out as an exclusive product in the market. So we decided to create a packaging for helmets that stands out from the crowd and at the same time saved space during transport.
The process started with finding what the existing packaging/brand lacked. Understanding their brand strategy and identity was one of the most important aspects of the process. Apart from this, our interaction with the riders was also useful as it helped us to understand their perspective more clearly.
Below are some of the problems faced :
1. Bulky Box packaging
2. The packaging doesn’t have enough padding to keep the helmet safe
3. Graphics on the packaging are not as attractive as the helmet
4. No visibility through the packaging
So, for the final packaging we avoided the boxy packaging, refined the form of the helmet box. Also, made it more informative with minimalist graphics and maintaining the dynamism of the product at the same time.
The final packaging has a transparent window in the front which allows the retailer to display the helmet without taking it out from the box. The window allows visibility of graphics to the user before taking it our from the box. The helmet is packed with a corrugated tray inside the box to keep it intact. It also comes with a muslin bag with MT logo on its side. This bag is kept inside the helmet which is further packed in the box. This bag helps the user to carry their helmet wherever they go keeping it safe at the same time.
This packaging offers great product experience for the user. It has been designed keeping in mind the user's experience before opening the box as well as what happens to the helmet once it is taken out. The tray provided inside the box keeps it intact before reaching the user and the muslin bag will help the user to keep it safe afterwards. Riders always want to feel powerful, royal and stylish. So, the graphics on the box will not only add to the style and dynamic factor of the packaging but also help MT Helmets to expand its brand segment for future prospects. The form of the packaging has been tweaked in a way that the box stays easy to stack and transport.