Creative Agency: Not on Saturday
Creative director: Andrea Guimet
Photographer: Bernat Motjer
Project Type: Produced, Commercial Work
Location: Beirut, Lebanon
Packaging Contents: Food and vegetable preserves
Packaging Substrate / Materials: Glass, paper
Printing Process: Digital printing + manual stamp + handwriting
Description: Namliyeh is a family business with its origins in the mountains of J'beil in Beirut, Lebanon. They grow and create organic produce brought to life through long-lasting family traditions. Namliyeh is the Arabic word for "pantry".
The logo was designed both in Arabic and English to reach a wider audience across the Middle East. The Cedar tree is a beloved icon in Lebanese culture. It can also be found in the centre of their national flag. Applying it on the logo came as an intent to root the products to their point of origin, which is part of their value.
The identity and packaging reflect the brand’s natural origin, while the design remains simple, same as their way of caring for their produce. No pesticides, no added flavours, no chemicals, just good natural ingredients. Rough recycled paper gives a natural and organic feel, glass jars keep great produce at its best. The label, reduced to a strip or a sticker on top, makes the ingredients stand out and the minimal aesthetics highlight their premium quality. The color palette comes from the mountains: Leaves, wood and stone become our paint pots.
Everything around this project came to life to fulfill the idea of hand-packed products.