Designer: Sky Pak
Project Type: Student Project
School: Pratt MWP
Course: Visual Communications
Tutor: Cindy Koren
Location: Utica, USA
Packaging Contents: Soap and toiletries
Packaging Substrate / Materials: Paper, glass
Printing Process: Digital Printing
At Nasty Woman, we want to empower women of all ages, race, and sexual orientation. They love what we stand for because we stand for them. They care about us because we care about them.
We are an organic soap company dedicated to empowering women. Women, especially during this turbulent time—are voicing their opinions louder than ever. We strive to break barriers and glass ceilings by shifting the preconceived norms on the capabilities of women. Each soap is named after an influential "nasty" woman who was/is unafraid to reach for more than the conventional standards designated to women.
Our top three objectives:
1. Use only organic ingredients that were obtained responsibly.
2. Make a product women would be proud to purchase and gift.
3 Use our platform to empower and give voices to those in need.
Proceeds from each sale will go to a charity that focuses on bettering the lives of women in need.
- Girls Educational & Mentoring Services (GEMS); Education
- OneHeart World-Wide; Health
- Women for Women International; Social Services
- Equality Now; Women’s Rights
Social media's presence in today's society is inescapable. Our beautiful and photogenic packaging will entice women to post our product on social media, further spreading the message of Nasty Woman. Our packaging is unique because the beauty of the outside mirrors the goodness and beauty of the ingredients within our soap.