Project Type: Produced, Commercial Work
Client: Nature's Art
Location: Bucharest, Romania
Packaging Contents: Vegetables
Packaging Substrate / Materials: Aluminium Can
Printing Process: Digital Printing
Natures Art Packaging by CreativeByDefiniton has been granted the notable Bronze A' Design Award.
Inspiration for this packaging for canned tomatoes started from the art sketches that can be found in Paris, along the streets that follow the river Sena.
The focus point for this packaging design concept was expressing the beauty that lies in the simple vegetables we consume every day - nature’s art creations. The design of the can is all about celebrating nature’s products and their delicious taste.
The challenge was creating a packaging that could graphically speak about nature’s art – about the work of this master sculptor.
The drawings are applied directly on the white aluminum can – not on a paper label – for long lasting effect.
More than just a can, the packaging for canned tomatoes can be used long after it’s consumed - maybe like a hotchpotch or a perfect place to store your favorite pencils.