Designer: Ridan Arellano
Project Type: Student Project
School: Laguna College of Art and Design
Course: Packaging Design
Tutor: Dana Herkelrath
Location: Laguna Beach, CA
Packaging Contents: Curl Defining Cream, Nourishing Hair Masque, Argan Oil, Hydrating Mist, Anti-Frizz Serum
Packaging Substrate / Materials: Paper, Glass
Printing Process: Digital Printing
Hair care products specifically targeted to people of color are usually merchandised separately from the other beauty and personal care products. OYA™ Hair Care is a line of gender neutral products for people of color. OYA™ Hair Care aims to shift the paradigm towards inclusivity in beauty products by empowering people of color through products that reflects their culture and strength. Beauty can be found everywhere across gender and culture and should not discriminate.
The brand patterns were inspired by cultural handmade textiles which also mimic different hair textures. The different forms in the pattern were hand drawn to bring a human quality just like how handmade textiles have unique and natural imperfections. The patterns work as a system to indicate the function of the product: Nourish, Style, and Maintain.
The minimal front facing contrasted with the handmade patterns create a distinct feel that is genuine to the mission of the brand.