• Packed Like Sardines (Concept)



    Creative Agency: Brandiziac
    Creative Director: Artem Shutov
    Art Director: Darya Medvedeva
    Designer: Darya Panasova
    Senior PR-manager: Anastasiya
    Project Type: Concept
    Location: Yekaterinburg, Russia
    Packaging Contents: Canned fish
    Packaging Substrate / Materials: Aluminium box

    The idea for this package originated from the Russian idiom “Packed like herrings in a barrel”, which is comparable to the English idiom “Packed like sardines”.

    This idiom is applied to spaces excessively crowded with people, having the same meaning both in Russian-speaking countries and in countries where English is native. Typically, it refers to the public transport, and that is why we chose the shape of a can, which resembles the shape of a bus.

    Look carefully – this little bus carries colourful characters who get involved into amusing stories. It is not just a tin can but also a small comic strip, which will most likely be continued.



    What's Unique?
    We decided to take a step away from the familiar traditions of decorating canned fish and to add humour into packaging design of a well established and widespread product.












    1 comments → Packed Like Sardines (Concept)

    1. This is such an interesting design. Love it

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