• Paper World



    Creative Agency: Arriba!
    Designer: Inna Alimova
    Photographer: Paul Itkin
    Account Group Head: Olga Nagornaya
    Copywriter: Andrey Mischenko
    Creative Director: Max Burtsev
    Project Type: Produced, Commercial Work
    Client: Yelli
    Location: Russia
    Packaging Contents: Soups
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    Kids don’t like soup. Because eating soup is boring. Hence parents usually invent different tricks to have the plate empty: «For Mummy», «For Daddy», «For Granny»… Yelli, a brand of exotic soups, which are very easy to cook, decided to help parents with feeding their kids. Each package of Yelli Kids is a new story about our planet and characters who inhabit it.

    Beautiful, childishly cut out, with their stories and national features. As a result just a tasty soup becomes an element of game for a kid. With Yelli learning exotic cultures starts from the childhood.



    What's Unique?
    As a result just a tasty soup becomes an element of game for a kid. With Yelli learning exotic cultures starts from the childhood.











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