Designer: Claire Hallett
Project Type: Student Project
School: Pratt MWP
Course: Visual Communication
Tutor: Cindy Koren
Location: Utica, NY
Packaging Contents: Lingerie
Packaging Substrate / Materials: Cotton, Wood, Paper
Printing Process: Digital printing
Putti is a lingerie brand designed around embracing the sexy and sweet sides of women ranging from the ages of 16-40. The company is inspired by the naughty and nice nature of putti (winged infants that represent lust and passion, most commonly seen in Baroque and Renaissance art), and how they perfectly balance being mischievous and lovable with grace and beauty. What a woman wears under her clothes can bust her confidence throughout the day, Putti products are designed to make women feel poised and alluring from their core. Putti currently supplies a high rise brief and camisole, both in white. With the collection made of 100% cotton, every women can be assured absolute comfort and their purchase to have a long happy life. The products come housed in their own drawer system or hanger and can be purchased individually or in a set.
Putti embraces the minimal aesthetic of undergarments. With no fills and no fluff, Putti still maintains the brand's femininity through simple, comfortable cut and design. Putti recognizes the spectrum of gender and because of the lack of embellishments, Putti is a brand for every type of woman. To take pride in one's true self, no matter what that is, is exactly what Putti encourages and loves!