Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Santa Julia
Location: Argentina Mendoza
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Flexography - Foil Stamping - Fasson Paper - Serigraphy
Bodega Santa Julia launches “Rosado”, limited edition.
This new design illustrates the experience of a Bear flying a light aircraft and a couple of friends playing chess on the wings. This is a playful, allegorical and unreal situation. “OSADAS” is a play on words in Spanish between “R-osado” (rose colour) and “Osado” (daring). It is a bear taking daring actions.
This is a likeable and surprising label due to its creativity since it goes beyond the traditional lines usually found in this segment of wines. By means of this complete change of image, Santa Julia’s "Rosado" aims to attract attention of consumers, who not only praise the quality of wine but also value those products that stand out for the creativity in their image and the consistency between content and design.