Creative Agency: k2design
Project Type: Produced, Commercial Work
Location: Athens, Greece
Packaging Contents: Sesamis Bars
Packaging Substrate / Materials: Plastic, carton boxes
Printing Process: Rotogravure, offset
F CHOICE was founded with the aim of promoting the traditional pasteli, or sesamis, for the ancient Greeks, a sesame-and-honey bar with a history spanning twenty-five centuries. Honey is the sole sweetener used in the production, while many of the unhulled sesame seeds contained in the bars have been ground, so that their valuable nutrients can be easily absorbed. The attention-grabbing packaging design emphasizes the product promise of being a quick source of energy for athletes. The key visuals are animal illustrations, which in combination with color coding support the product selection.