• Sirma Schorle (Concept)



    Creative Agency: Tasarist
    Designer: Musa Celik
    Project Type: Concept
    Location: Istanbul / Turkey
    Packaging Contents: Schorle
    Packaging Substrate / Materials: Glass
    Printing Process: Screen Printing

    Sırma Schorle is delicious mix of natural sparkling water and intense fruit juice. It is a healthy beverage alternative to alcoholic drinks especially for the young ones. Since young people see the bottle they hold as a complementary accessory of their style, a cool design was prepared for Schorle. Finger shaped holding details, which no other competitors have, were added to design. Thus, differentiating, ergonomics and stylish look were obtained. Cool tone was strengthened with black color. For graphics, screen printing was preferred instead of labels, so production costs were decreased. By using luminescent fruit illustrations, visual appeal was increased and intense fruit taste was referred.














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