Creative Agency: Uniqa Creative Engineering
Project Type: Produced, Commercial Work
Client: Heineken Russia
Location: Moscow, Russia
Packaging Contents: Alcohol, beer
Packaging Substrate / Materials: glass, aluminium, paper
Finally! The legendary beer brand from the heart of the Urals, produced by «Heineken Russia» has found its face.
Moscow-based brand-design studio Uniqa Creative Engineering used refined etching technique as the main graphic solution for «Strelets» beer packaging. The image of «strelets» (Russian for the «shooter») turned from an abstract historical figure into a living character that is looking at us with his eyes half-closed, his face bearing a calm expression, his posture – full of dignity and ready to protect his land.
A great brand with a glorious history deserves a worthy place in the present and the future!