• Superhusty

    Creative Agency: Fiala & Sebek
    Project Type: Produced, Commercial Work
    Client: Jupi
    Location: Czech Republic
    Packaging Contents: Fruit syrups
    Packaging Substrate / Materials: Plastic & sleeve
    Printing Process: Flexography

    The redesign project of JUPI thick fruit syrups premium range. A simple, fresh, juicy and bold design solution follows our new proposed creative idea: "Just one drop of Jupi makes a lot of taste". The drop plays a key role to communicate thick consistence and a natural fruit origin as the main focused product features, while the overall contrast of white color and fruits brings the emotional feeling of fresh lightness.

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