The Elements Series (Student Project)

Designer: Dana Mevorach
Project Type: Student Project
School: Humber College
Course: Graphic Design
Tutor: Dawn Lambert
Location: Toronto, Canada
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

The Elements Series is a family of red wine that celebrates the synergy between the environmental elements that give wine its flavour and personality: Land, (Shiraz), Sunlight (Malbec), Soil (Merlot), and Rain (Pinot Noir). Each bottle celebrates one of these elements, and comes with a tag that explains the role of that particular element in the winemaking process. The back labels feature Galileo’s famous quote: “Wine is sunlight, held together by water” – which was the inspiration for this series. Each individual bottle highlights a different part of Galileo’s quote while still including the whole quote to ensure that it can be bought separately. However, the series is only truly complete when all bottles are bought together.

What’s Unique?
Each bottle focuses on a different element and includes an informative tag around the neck of the bottle that educates the buyer.