• The Last Aurochs For Driftwood Brewery

    Creative Agency: Hired Guns Creative
    Printer: Westkey
    Photography: Sean Fenzl
    Project Type: Produced, Commercial Work
    Client: Driftwood Brewery
    Location: Nanaimo, British Columbia, Canada
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass / vinyl
    Printing Process: Flexo

    For Driftwood Brewery’s new Weizenbock, we decided to illustrate an aurochs (an extinct ancestor of modern cattle), putting a spin on the traditional goat illustrations featured on most bocks, while retaining a subliminal connection to the beer style by speaking in a similar design language. We laid out the aurochs so that it’s charging across the centerline, emphasizing the main action, with the left-of-center area almost entirely taken up by the aurochs’ iconic horns. To set it all off, we used a bold orange-and-indigo colour palette, rendering in rim lighting to accentuate the silhouette’s strong S-curves and the motion of the kicked-up dust clouds.

    When on the wheaten steppe we still did flock,
    One flank to one, the violence to block
    Of men and vying wolves, our crowns of tusk
    Worn high, we then were countless. Time has passed.
    The year now in its winter, day its dusk,
    My fellows fallen all, I am the last.
    But sure as spring returns, here’s to the last!

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