Creative Agency: andstudio
Project Type: Produced, Commercial Work
Client: The meat makers
Location: Vilnius, Lithuania
Packaging Contents: Jerkybar
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Meat makers welcome you to experience a bite of dried meat of various flavours. Rich, unique flavour, delicious, no additives or artificial flavour enhancers, well balanced combination of spices, moist and succulent texture to tease your taste buds. It comes in a few flavors — raw fruits, cayenne pepper, smoked paprika.
The Case: We helped a small company from Lithuania to conquer western Europe. IT was very exciting to create this brand from scratch, because the client wanted to break all the rules and to create a new category of products - jerky meat bars. An opportunity was identified to broaden the appeal of the brand by targeting ‘Healthy Discoverers’. Our design solution centers around the celebration of delicious, raw and rustic food using sumptuous, editorial-style food photography shot top down by Martyna Jovaisaite, with the juicy, grilled meat presented in a natural and unstaged way.