Designer: Burton Booz
Photography: Maxfield Strode
Project Type: Student Project
School: Maryland Institute College of Art
Course: Typography 2
Tutor: Anthony Rutka
Packaging Contents: Seeds
Packaging Substrate / Materials: Laser-cut white card-stock and corrugated cardboard. Speedball ink and
Printing Process: Screen Printing
URBAN GROW is a company spreading the enthusiasm for urban farming through high quality gardening-starter packs. It caters to the metropolitan ecologist, plant enthusiast and amateur gardener alike, specializing easy-to-germinate seed packets for a wide variety of household vegetables. With an ever-growing network of vertical farms that supply seeds and vegetables locally, urban grow is at the forefront of the urban sustainability movement. By modernizing the visual appeal of outdated gardening brands, urban grow hopes to re-contextualize the personal garden for a contemporary demographic as something viable and sexy.
The URBAN GROW packaging features interactive illustrations that appear when the outer box is opened, giving the buyer an idea of what the fully-grown leaves of the respective plant will look like for the seeds that they have purchased.